Vitamin A is the general name given to a group of substances that include retinol, retinal and carotenoids. Beta Carotene is classed as a pro-Vitamin or precursor to Vitamin A and is found only in plants rather than from animal sources. Beta Carotene is converted to Vitamin A in the liver and intestines as required by the body. Beta Carotene is stored in the fatty tissues of the body and circulates in the bloodstream, where it has been found to be a potent anti-oxidant and free radical scavenger.

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