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YMCA Awards Level 3 Award in Business Skills for the Fitness Professional
Course start date Start anytime.
Practical attendance days No attendance days, course by distance learning with tutor support.
Practical venue No practical attendance.
Cost 195.00

Course summary

The Award in Business Skills for the Fitness Professional is one of the three additional course modules of the YMCA Awards Diploma in Personal Training. It can also be taken as a stand-alone qualification. The course comprises: how to set up a business, finance and planning, understanding consumer behaviour, market research and promotion and will enable the Fitness Professional to prepare a business plan and marketing strategy for their business.


This course is designed for:
  • Instructors who are seeking to work towards the YMCA Awards Certificate in Personal Training
  • Those wanting to set up their own business working in the Fitness Industry
  • Individuals who wish to promote their health, exercise and fitness related services
  • Gym Instructors or Fitness Supervisors who are seeking to enhance their qualifications
  • Those who are already working as Personal Trainers but who lack a recognised qualification


Candidates must be aged 18 or over and must already hold Level 2 Certificate in Fitness Instruction or equivalent.


The Online course covers the theoretical elements of the following subjects:

  • Business planning
  • Researching an idea
  • Setting up a business
  • Market research
  • Situational analysis
  • Consumer behaviour
  • Defining the business aims, strategy
  • Promoting the business product, pricing, placing and promotion

You will have regular access to our on-line tutors.


Assessment is as follows:
  • Complete a Business Plan Project as if your business was starting today, outlining
    • Your client base
    • The services you will offer
    • The market research you have conducted and your target market
    • Cash flow and promotional plan
    • Your business objectives

Comprehensive manual, supplied as a pdf document (requiring Adobe Reader free download here). If you would like a hard copy of this resource it can be supplied at a cost of 25.00 including UK post and packing. Order hard copies by clicking here, once you have booked your course.

The Business Plan is submitted to Hamiltons Training Academy for assessment.

Once you have booked onto your course we will contact you to supply you with the course materials. These come in four parts, 1) Finance, 2) Marketing 1, 3) Marketing 2 and 4) the Assessment booklet. Each section is supplied for you to work through one at a time and once you have completed that section with it's associated questions we forward the next section. When you have completed the first three sections the fourth one is your Business Plan Project, which leads you through the construction of the business plan for your new Personal trainer or Fitness Instructor business. This is the project that you submit for your assessment.

The course is designed to be completed in roughly 49 hours of study time, but your progress is down to the amount of time that you have available, so you can take as long to complete the course as is necessary.

Allows students to enter REPs at Level 3REPs 20 CPD point logo

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Free Advice

Whether you have just started thinking about a career in the fitness industry, or want to bring your qualifications up date then please feel free to email or telephone (07957844512) our course advisor, Stuart Hamilton, with any of your questions or concerns.
Stuart has been a personal trainer, fitness centre manager and course tutor for many years and can advise you from a number of different viewpoints.

Hamiltons Training Academy is registered with the UK Register of Learning Providers (UKRLP) Registration number: UKPRN: 10026462.
Hamiltons Training Academy is part of of Hamiltons Health and Fitness Ltd, Hamiltons Health & Fitness Limited is a company registered in England with company number 02833581 and VAT registration number GB 584 0265 38