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YMCA CYQ
Level 3 Business and Marketing Skills
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Course name |
CYQ
Level 3 Business and Marketing Skills
for the Fitness Professional |
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Awarding Body |
Central YMCA Qualifications |
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Vocational Relevance |
REPS Level 3 |
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Prerequisites |
Level 2 Gym Instructor or Level 2
Exercise to Music |
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Start dates |
Continuously available to start
immediately. Once you have booked we
will send you the course materials and
you can start straight away. |
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Attendance date/s |
None |
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Exam date/s |
Assessment is by submitting your
business plan |
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Cost |
£195.00
Book and pay in full. |
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The Certificate
in Business & Marketing Skills for the Fitness
Professional is one of the five core course modules
of the CYQ Certificate in Personal Training. It can
also be taken as a stand-alone qualification. The
course comprises how to set up a business, finance
and planning, understanding consumer behaviour,
market research and promotion and will enable the
Fitness Professional to prepare a business plan and
marketing strategy for their business.
TARGET
CANDIDATES
This course
is designed for:
-
Instructors who are seeking to work towards the
CYQ Certificate in Personal Training
- Those
wanting to set up their own business working in
the Fitness Industry
-
Individuals who wish to promote their health,
exercise and fitness related services
- Gym
Instructors or Fitness Supervisors who are
seeking to enhance their qualifications
- Those
who are already working as Personal Trainers but
who lack a recognised qualification
PREREQUISITES
Candidates
must be aged 18 or over and must already hold Level
2 Certificate in Fitness Instruction or equivalent.
COURSE
DESCRIPTION
The Online
course covers the theoretical elements of the
following subjects:
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Business planning
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Researching an idea
- Setting
up a business
- Market
research
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Situational analysis
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Consumer behaviour
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Defining the business – aims, strategy
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Promoting the business – product, pricing,
placing and promotion
You will
have regular access to our on-line tutors.
ASSESSMENT
PROCEDURE
Assessment
is as follows:
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Complete a Business Plan Project as if your
business was starting today, outlining
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Your client base
- The
services you will offer
- The
market research you have conducted and your
target market
-
Cash flow and promotional plan
-
Your business objectives
The
Business Plan is submitted to Hamiltons Training
for assessment.
Once you
have booked onto your course we will contact you
to supply you with the course materials. These
come in four parts, 1) Finance, 2) Marketing 1,
3) Marketing 2 and 4) the Assessment booklet.
Each section is supplied for you to work through
one at a time and once you have completed that
section with it's associated questions we
forward the next section. When you have
completed the first three sections the fourth
one is your Business Plan Project, which leads
you through the construction of the business
plan for your new Personal trainer or Fitness
Instructor business. This is the project that
you submit for your assessment.
The
course is designed to be completed in roughly
120 hours of study time, but your progress is
down to the amount of time that you have
available, so you can take as long to complete
the course as is necessary.
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